Home4Investment Real Estate Team - Ben Kinney: Home pricing strategies

Many agents price their homes at 299,000 or 299,999

I think this is a mistake because ... think about how users on the internet or how agents search.

They search ranges of $250,000-$350,000 or $200,000-$300,000 or $300,000-$500,000

When was the last time you search $200,000 - $299,000 ???? 

Agent and consumers search $200,000-$300,000 and $300,000-$400,000

So if we are searching those price ranges and we price our home at $300,000 we get included in both searches (200-300 AND 300-400k)

This is my strategy if my home is priced near a 100k or 50k mark because of increased views.

Another strategy that was recommended at a listing clinic was if the home is priced in the middle of a 50k or 100k range the home should be prices price to the closest dollar even if the amount is arbitrary like:

$137,368 or 213,348

Because consumers assume that even priced homes are not carefully calculated and probably just a home price thrown out for the sake of it. When a home is priced to the exact dollar amount consumers assume that some careful calculations were done.

Ben Kinney - Bellingham WA Real Estate